my role
UI/UX Designer
timeline
3 Months
Responsibilities
Research
Interaction Design
Visual Design
Prototyping
Overview
The 'La'Flor' project is an innovative mobile application designed for convenient ordering and delivery of flower bouquets for any occasion. With this app, users can easily select and customise bouquets, add extra elements, and even save important dates in the calendar. A unique feature of the app is the ability to capture moments with photos of bouquet recipients, making each delivery memorable. Additionally, users can store contacts of their close ones, including their birthdays and flower preferences.
INITIAL CHALLENGES
When creating the "La'Flor" project, I encountered several initial challenges as a UI/UX designer. One of them was ensuring intuitive and appealing navigation for users when selecting bouquets and additional elements. Additionally, it required developing an efficient system for managing dates and events in the calendar, as well as integrating functionality for capturing and saving moments during bouquet delivery. Another challenge was creating an informative section about proper flower care that was easily accessible and understandable to users.
RESEARCH &
brand immersion
During the research and brand immersion phase for the "La'Flor" project, I delved into the world of floristry and explored various floral design styles and aesthetics. Immersing myself in the brand's identity, I drew inspiration from nature's vibrant hues, which influenced the choice of green tones for the app's design. Incorporating antique-style typography, I aimed to evoke a sense of elegance and timelessness, reflecting the timeless beauty of flowers. This process allowed me to align the design with the brand's essence while creating a visually engaging and cohesive user experience.
user persona
FRUSTRATION
Limited choice of quality flowers and bouquets in local flower shops.
Lack of time to search and select the right bouquet for various events and occasions.
Absence of a convenient way to save important events and dates for ordering flowers in the future.
GOALS
Find a reliable and convenient way to order high-quality flowers and bouquets for various events.
Save time and simplify the process of choosing and ordering flowers by having access to a variety of options in the app.
Every time I want to surprise my loved ones with beautiful flowers, I encounter difficulties in finding and ordering the right bouquet. Often, there is not enough time to find the perfect option for a specific event or celebration. I would like to have access to an app that offers a wide selection of flowers and bouquets and also helps to save important dates and events for more organized gifts in the future. Such an app would save me a lot of time and make the process of ordering flowers more enjoyable and convenient.
KEY LEARNINGS
Ease of Use
& Intuitive Interface
It's important to create a design that makes the process of ordering flowers quick and intuitive for the user, emphasising the importance of simplicity and convenience.
Personalisation
& Data Retention
Taking into account user preferences and the ability to save important dates helps create a personalised user experience, which can foster loyalty and repeat orders.
Visual Representation
of Products
Effective presentation of flowers and bouquets in the app, including high-quality images and product information, facilitates user decision-making and increases the likelihood of placing an order.
